New Dove Dry Serum Antiperspirants
The ultimate underarm skin care that feels like a primer
Did you know that our underarms skin is as delicate and sensitive as the skin around our eyes?
It’s true. And yet just thik what we can put it through on a regular basis. Shaving. Waxing. Plucking. All of this causes skin damage, not to mention that when we shave around 33% of what we remove is skin. Ouch!
At Dove, we believe that our undearms deserve to be treated just like the rest of us. It makes sense. It’s skincare equality.
After more than 20 years of research and expertise gamered in undearm skin care, we’ve made a breakthrougth. We have found a way to bring a new touch of luxury to that undearm moment, taking inspiration from the refinement of preimum face care serums.
Introducing new Dove Dry Serum antiperspirants. Yes, that’s right: a serum. A serum that is as luxurious andn pleasurable to use as any that you would select for your face packed with kind, gentle and effecacious ingridient. It has an incredibtly lightweight texture, one that dries immediately upon contact, and leaves the skin on the undearm feeling transformed, silky and smooth. It is waterless, and non-greasy. It is lightly fraganced using the finest of perfums.
New Dove Dry Serum antiperspirants is a real treat for your undearms.
Ingredients and technology
Lightweight, instantly dry
Inspired by the very best face care serums.
Dove Dry Serum antiperspirant is ultralightweight, non-greasy and absorbs into skin instantly and effortlessly.
Our innovative formula contains a unique sensory modifier to create a smooth, satin, and weightless feel that takes no time to dry.
In fact, 81% of women agree it absorbs instantly and 82% agree the product is dry to the touch, meaning you can get dressed and go.
It has exceptional antiperspirant agents. Gone is the worry of overheated moments throughout the day.
The unique Dove Dry Serum formula contains aluminium salts that give powerful protection from sweat,
so your underarms feel dry to the touch – and stay dry for up to 48 hours. Yet even with this incredible efficacy,
Dove Dry serum remains kind and gentle to the delicate skin of the underarms. The water-repellent solution creates
an ultra-light, invisible film and helps to absorb wetness naturally, so your underarms are dry all day.
Infused with care
Thanks to our Dove ¼ moisturizers, Dry Serum delivers the very best, tried-and-tested, care to your underarms.
The formula contains Sunflower Seed Oil, an oil that is rich in essential fatty acids – important as they regulate the skin’s elasticity
and moisture and act as building blocks for it to repair itself.
It is also a powerful emollient and helps to improve the skin’s barrier
Function by keeping moisture locked inside.
Combined with the rest of Dove’s exceptional ¼ moisturizers,
this means your underarms stay smooth, soft and beautifully nourished all day long.
Products in the collection
The sense of luxury doesn’t stop with texture. To further enhance the exceptional sensory experience, we have worked with some of the finest fragrance houses in the world, to create three exclusive floral and warm fragrances for Dove Dry Serum: Rose Silk, Powder Finish and Jasmine Touch.
More than that, as the formula for Dove Dry Serum is anhydrous (waterless) it means that our fragrance acts as more of a waterless perfume rather than an eau-de-toilette which gives it more intensity and helps it to last longer.
Our special refined elastomer complex protects the integrity of the fragrance notes meaning that they are gently released over time to ensure that your chosen luxurious fragrance lingers throughout the day and keeps your smelling sweet.
Capturing a rose
An uplifting and vibrant scent of a rose bouquet with magnolia and peony.
Rose is a perennial and key perfumery note, a novel ingredient that can be traditional and trendy and is reinterpreted endlessly.
This interpretation for Dove Dry Serum Rose Silk is delicate and full of grace.
A violet with a powdery heart.
. A modern and addictive sent of iris and violet with a powdery heart. This beautiful blend combines a sophisticated floral accord with a warm ambery and musky trail.
Dove Dry Serum’s Powder Finish is a wonderfully innovative take on the traditional powder fragrances.
Jasmin with a touch of spearmint.
This fresh and delicate scent of lush dewy soft greens and jasmine, which is beautifully rich white flower.
It uses the more classic floral notes and combines them with these lighter, watery, green notes
to give a modern twist to a classic floral heart.
