Dove Ultracare Conditioners has arrived...
The new customized nourishment for your hair that goes beyond basic repair
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From cosying up with a classic novel to leafing through a glossy magazine, or from a mindful yoga session to a hard-hitting cardio blitz – when it comes to me-time, there’s no one size fits all.
Right now, what we’re looking for in the experiences we have and the products we use are things we’re compatible with. The experiences that bring us the most pleasure, and are the most effective, are the ones you will find a natural affinity with; things you have synergy and feel in sync with. Put simply, compatibility is the new key.
And yet, our haircare is something that has always taken a ‘blanket’ approach across so many hair types and concerns – leaving over half of us – 55% of women in Dove’s research – never expecting conditioners to deliver what they claim. In addition, 90% of hair care products are still designed and formulated for the same idealized idea of beautiful hair.
Dove knows that for something to be both restorative and nourishing, it must be deeply compatible with who you are. Because the best care always has your own needs at its heart – and it’s a philosophy that also applies to your haircare. Whereas one conditioning hair product may provide the perfect level of nourishment for some, it may not be adequate nourishment for others, who may feel their hair is less healthy and shiny than they’d like.
Enter Dove Ultracare Conditioners: the new range of hyper-compatible, effective conditioners that are set to revolutionise the hair care game by providing the exact care you need, no matter your hair type. Hair care is joining the bespoke revolution at last.
The Crème: Smooth manageability for thick, damaged hair
The most potent conditioner in the new Ultracare range, The Crème provides indulgent nourishment ideally suited to coarse and thick hair that is also damaged from everyday hair habits like heat styling, colouring and environmental factors.
The richly conditioning treatment contains the highest levels of Dove’s innovative Micro-Nourishing Complex to fortify and instantly smooth each strand to look glossy and healthy. It also contains a
revolutionary and patented conditioner technology, which eliminates tangles and reduces breakage when hair is at its most vulnerable.
While the micro-conditioning complex and unique patented conditioner technology nourish and repair hair from the outside,
the Keratin Repair Actives get to work at the core of every strand, helping to strengthen hair’s internal bonds.
The Foam: Smooth, soft nourishment for fine, delicate hair
Whereas conventional conditioners can be too heavy for thin and fine hair, especially if it’s already in good condition, Dove Ultracare Foam Conditioner provides lightweight nourishment for delicate hair that doesn’t require heavy-duty repair.
The pillow-soft, fluffy foam formula has the unique ability to instantly melt into fine, delicate hair, providing all the moisture needed. the foam distributes itself evenly and leaves only a micro-fine coating of product across each strand so as not to overload the hair.
The innovative foaming technology utilises tiny bubbles of moisture to ensure that the formula is lighter than a conventional conditioner and can run through hair with ease, detangling, smoothening and hydrating hair in an instant.
Another key consideration for fine hair is
to ensure no residual conditioner left on the hair post-shower, a hurdle which Ultracare Foam Conditioner is perfectly designed to overcome. The foam’s breakthrough lightweight formula means that it rinses off effortlessly, leaving hair nourished and free-from excess product.
The Milk Gel: Sleek, nourished softness for fine, damaged hair
When fine hair suffers from every day damage, finding a conditioner that can nourish, repair existing issues and safeguard against future breakage without weighing the hair down and making it appear oily can seem to be an almost impossible task.
Fortunately, Dove Ultracare Milk Gel Conditioner does exactly that; enveloping hair in a richly moisturising yet light formula and delivering Dove’s patented technology in a way that won’t weight hair down, resulting in softer and healthy-looking hair.
The glossy Milk Gel formula contains powerful plant-based moisturising agents, able to replace the heavy waxes used in conventional conditioners, to supply the much-needed moisture without the weight.
To remedy any deep-set damage, not only does the Milk Gel avoid weighty waxes but it also allows Dove’s micro-conditioning complex to be easily and seamlessly spread across each strand, making it easy to massage in and comb through.
And as well as containing the Keratin Repair Active, the Milk Gel also provides a bit of extra ‘oomph’ for fine-damaged hair, working to boost volume and body, leaving hair looking and feeling fabulously nourished.
The new nourishment: Everything you need to know
When it comes to your haircare, there is no such thing as a one size fits all approach. The fact is that for something to be truly nourishing it must be completely compatible with individual needs and desires – something that’s never been so true than with your haircare.
In fact, conventional conditioners have left women disheartened by the results, so much so that they have low expectations for their conditioner to deliver the results they promised.
Dove’s new Ultracare Conditioners mark the start of a new era in the world of haircare being the first to deliver sophisticated, synergistic nourishment, no matter the hair type.
Three beautiful, modern textures provide a whole new way to choose the right
levels of conditioner for your hair type. The Foam, Milk Gel and Crème each incorporating key patented technologies that set Dove Ultracare Conditioner apart from the conditioning crowd and allow the formulas to cater to all hair types and concerns.
