Dove proudly launches NEW Dove DermaSeries – a breakthrough range of products that take mildness and superior nourishment to new levels. Delivering products with outstanding clinical claims and sensorial, pleasurable beauty benefits, Dove DermaSeries changes the way people care for their skin and care for themselves.
This new range offers everyone the chance to realise their skin has the potential to be beautiful and that their beauty is not limited by their skin condition. The new campaign features real women with real skin conditions.
Dove DermaSeries unlocks extremely dry skin’s potential to become healthy from within. The new range covers everything a skin sufferer could need. From a non-foaming and milky face wash that works to nourish visibly dry skin, through to an intensive balm for instant, on-the-spot relief, as well as help repairing skin long-term.
Everything has been considered, investigated and completely covered in this new range.
Severely dry skin cannot repair itself – often leading to poor barrier function and flaky, uncomfortable-feeling skin. A mix of three key factors is needed to keep our skin in top form: moisturisers targeting trans epidermal water loss from the skin, ingredients that help skin self-repair, and ingredients that help to soothe the skin when it’s irritated of inflamed.
It's time to teach your skin to mend itself
External assaults from the weather, nutritional and lifestyle choices can mean that some people lose lipids and NMF faster than they can be replaced and their skin can’t catch up. Because it doesn’t have the right hydration, it becomes dysfunctional – and extremely dry. For many people a light dose of moisturiser is enough to remedy this malfunction, but severe dryness can cause issues with the skin’s barrier function, meaning that it needs a more targeted treatment to encourage the skin’s own self-healing ability.
The Dove DermaSeries difference
Very dry skins are one of the most ignored sectors of the beauty industry; users have very little to choose from that is both effective and luxurious and there’s little that targets the entire body – from the face to toes. Treatments for dry and extreme dry skin are often heavy, leaving behind residue and not fully absorbing which can add to a user’s discomfort and often lead to them not using the products in the long-term.
Dove DermaSeries is different; containing our most efficacious formulas that feel good on skin as much as they do good for skin.
Our cleansers...
Dove pioneered the mild cleansing revolution 60 years ago, and new Dove DermaSeries builds upon that foundation with a focus on three factors:
• Use of only the mildest skin cleansers
• Focus on replenishment of skin-natural lipids
• Luxurious textures that are a pleasure to use with comfortable skin feel
By addressing these factors, every Dove DermaSeries cleanser enables skin to rebuild its lipid barrier, protecting corneocytes and reducing moisture loss from the outer most layer of the skin.
Our moisturisers...
...go beyond industry standards to deliver formulas that moisturise and seal dry skin as well as activate PPARs (a protein found in skin) to replenish skin lipids and improve quality of skin’s outermost layer.
A powerful collection tailored to the needs of severely dry skin – products across every skincare segment to cover every need, together with luxurious textures and easy-to-use applicators and formats.
Dry Skin Relief gentle cleansing face wash
The gentle, oil-based face wash is a non-foaming, ultra-gentle cleanser. It removes impurities from the skin without stripping it of its natural components and improves skin texture which makes this our best daily cleansing care for even extremely dry skin.
Skin conditions are often wrongly assumed to be contagious and the visibility of these conditions on parts of the body that can’t be easily concealed, particularly face and hands, mean that people have to deal with the double whammy of the negative reaction of others along with the physical symptoms such as itching and pain. Focussing on the person behind the condition as well as the condition is critical to the successful treatment of the skin condition. It’s an area being looked at with the study of psycho-dermatology – the two-way relationship between the mind and body ensuring that we’re treating the person as well as the skin condition.
Real women with real skin conditions
‘I have eczema. Eczema doesn’t have me.’ - Alexis from Maryland
‘I’m the one in control. Not my psoriasis.’ - Gail from New York
‘life is for living, with or without eczema.’ - Christine from Denver
‘I’m psoriasis warrior. Untamed and free.’ - Reena from Toronto
‘I embrace myself. Scars and all.’ - Cambria from Alaska
‘Rock your scars. It’s your battle wounds.’ - Mercedes from Washington D.C.
